Freedom is an innate need in all of us. Freedom to live, express, act according to who we are and what we believe in. It is an important prerequisite to pursue our own happiness.
The Freedom collection was born of the recent shifts that have reshaped our world, old ways, and needs. What do we need now? A wardrobe that empowers and supports us in our daily lives and brings out our uniqueness, whether at a home office, professional setting, a fabulous night out, or just relaxing at home with our loved ones. The keywords for this collection are luxurious comfort and versatility, which are achieved through the carefully chosen slightly glittering stretchy viscose-blend fabric that brings beauty and elegance into your daily life while providing you with the ultimate comfort you need. The collection includes chic yet comfortable pieces that make perfect sets and are nice to style with your other garments. You can wear them in so many ways, giving you the freedom you need.
I have always liked the quote by Oscar Wilde: “Be yourself; everyone else is already taken.” The world needs you just the way you are. By being authentic and pursuing your passion you are at your best and that is how the world needs you to show up. You have the freedom to choose you and find the joy regardless of the external conditions.
The campaign was shot in the incredible Italian Alps this October. What can represent freedom better than nature? Those majestic mountains, breathtaking views, stunning valleys were captured to bring you the essence of this collection and inspire you.